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Superga’s inconsistent brand identity and lack of narrative hinders it from making any progress in the market today. There is a growing need to create a holistic brand experience, digitally and globally while making the brand relevant in the market again. A need to unify the brand’s output and perception with their values, creating consistency in their visual identity across all platforms.

"Take Two"

London, United Kingdom   |   2021   |   Campaign Creation

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