ITU CHAUDHURI DESIGN
SENIOR DESIGNER
March 2021 — September 2021
ITU CHAUDHURI DESIGN IS AN AWARD-WINNING AGENCY WITH BRAND VIEWS BEING CENTRAL TO MOST OF THEIR WORK. AS A STUDIO, THEY TAUGHT ME TO HONOUR THE DESIGN PROCESS. TO WORK IN A SYSTEMATIC WAY, EXPLORE A MULTITUDE OF IDEAS AND TO ALWAYS HAVE A FALLBACK OPTION WHEN ALL ELSE FAILS WOULD BE THE KEY ASPECTS OF MY JOB. I WORKED ON PACKAGING FOR BRANDS LIKE WILD STONE BUT ALSO CONTRIBUTED TO UI/UX DEVELOPMENTS FOR BOOKMYSHOW (THE APP) AND ART DIRECTED SHOOTS FOR CLIENTS LIKE SLEEPWELL. IT WAS OVERALL A VERY DIVERSE ROLE THAT ALLOWED ME TO LEARN, EXPLORE AND UNDERSTAND DIFFERENT ASPECTS OF DESIGN.
HANDLED ART DIRECTION FOR FOUR MONTHS FOR THE WEBSITE AND OFFICE AS WELL AS WORKING TO DEVELOP ITS SOCIAL MEDIA PRESENCE ON PLATFORMS LIKE INSTAGRAM AND FACEBOOK. WORK INVOLVED DEVELOPING CONTENT, DESIGNING POSTERS AND GRAPHICS, EDITING PICTURES FOR ARTICLES, CREATING AN INSTAGRAM FEED THAT PUT FORTH THE BRAND’S COMMUNICATION.
GALLERY WORK
GALLERY SET UP & SITTING
October 2018
WORKED AS A VOLUNTEER AT THE MUSEUM OF CONTEMPORARY ARTS AND THE EMBASSY OF BAHRAIN TO SET UP THE GALLERIES FOR BAHRAIN ART WEEK IN SINGAPORE, DISPLAYING THE WORKS OF OVER 18 ARTISTS FROM ACROSS THE GLOBE UNDER THE GUIDANCE OF AMRITA KILACHAND AND KANEKA SUBBERWAL.
ADOBE ILLUSTRATOR
ADOBE PHOTOSHOP
ADOBE INDESIGN
ADOBE PREMIERE PRO
ADOBE AFTER EFFECTS
PROCREATE
MICROSOFT OFFICE
FINE ART
GRADUATING IN 2023
M.A. FASHION PROMOTION
GRADUATED IN 2020
B.A (HONS) DESIGN COMMUNICATION
GRADUATED IN 2017
HIGH SCHOOL
NOISE
GRAPHIC DESIGN
June 2020 — March 2021
WORKING IN THE ROLE OF A GRAPHIC DESIGNER FOR THE COMPANY. THE JOB REQUIREMENTS INCLUDE CREATIVE, PRODUCTION AND CREATION - BASED BRIEFS WHICH FOCUSED ON SOCIAL MEDIA CONTENT, ADVERTISEMENT, PACKAGING AND OTHER PHYSICAL TOUCH-POINTS. ANOTHER BIG PART OF THE ROLE INCLUDES PRODUCT PLACEMENT, DEVELOPMENT AND DELIVERABLES FOR THEIR RELEASE.
STUDIO20SOMETHING
FULFILLED THE ROLE OF A GRAPHIC DESIGN INTERN AT OGILVY. WORKING UNDER MENTOR- SHIP, JOB REQUIREMENTS INCLUDED CREATIVE, IDEATION AND PRODUCTION- BASED BRIEFS WHICH FOCUSED ON CONTENT, VISUALISATION, BRANDING AND DELIVERABLES. THESE RANGED FROM PACKAGING TO SOCIAL MEDIA PROJECTS, AS WELL AS DESIGNING A SPACE. THE OUTCOMES VARIED IN EACH CASE AND FROM BRAND TO BRAND. WAS ASSIGNED TO A TEAM THAT WORKED ON LARGE INTERNATIONAL AND DOMESTIC BRANDS LIKE CHIVAS, BEEFEATER, BALLANTINES, ROYAL STAG, BMW, GAP, ETC.
OGILVY
DESIGN INTERN
May 2018 & May 2019
FOUNDED IN THE THIRD YEAR OF UNIVERSITY, THE COMPANY HAS CARRIED OUT A VARIETY OF DESIGN AND BRANDING JOBS. SOME OF THESE INCLUDE JAIPURE FRESH, WORLD WITHIN AND CRAFT SPIRITS. FROM LABELS, TO BRANDING, RIGHT DOWN TO PACKAGING, IT’S GROWING FROM A SIDE HUSTLE TO A FULL FLEDGED AGENCY.
FOUNDER | ART DIRECTOR
2019 — Present
THE YELLOW SPARROW
ART DIRECTOR & SOCIAL MEDIA
April 2017
